Baba Sadiq Abdulai Abu is a seasoned media and entertainment executive with a distinguished career in the industry. Sadiq is the founder of the Wildaland Festival, a three-day music and entertainment event set in the Shai Hills Forest Reserve, dedicated to wildlife conservation and experiential entertainment. He also founded 3 Media Networks, home to the renowned 3Music Awards, and served as its CEO until 2022. His work at 3Music has been instrumental in shaping Ghana's urban music and entertainment landscape, particularly for Gen Z and millennials.

With a background that includes leadership roles at Boomplay Music and Muse Africa, Sadiq has been at the forefront of driving digital music and lifestyle platforms in Africa. His expertise spans event management, television production, media strategy, and brand marketing. An alumnus of the African University College of Communications, Sadiq has a significant following on social media, reflecting his influence in the media and political spheres.